(VIDEO) Wallpaper* chocolate by Marou and Rice Creative

by Adam Jarvis | Jul 24, 2012 | branding, featured, inspiration, member art, Vector News, Vector Packaging, Vector Products, Video

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This brand just melts in your mouth

I love chocolate. I said it.

Chocolate Branding reaches it’s pinnacle

A big thanks to one of our favourite resources NOTCOT, for bringing us another excellent Vector Packaging feature. Old-school craftsmanship is alive and well. Vector Art is the bridge between art and design. Holding up the principals of good vector packaging and product design is Rice Creative. They have been on the Vectorvault Radar for some time now.

Delicious Design

Watch this amazing video that captures the passion of this product. Big brands take notice. From start to finish, this product is perfection. There is real care and love that can never be duplicated by a factory robot. For many of us, it’s the reason we got into this design business in the first place.
So take my advice. Break off a piece of fine cocoa and a coffee, and indulge in this delectable treat:

Dark and Lovely

If that doesn’t make you feel like raising your game today, I don’t know what will.

Non-believers, you can check the steps

Vector Art allows flexibility. For an age of multiple touch points and mediums, it only makes sense to be the weapon of choice for many designers. But to see it merged seamlessly into all manner of printing (old and new), tells me that this is where things are heading. Do you agree?
Rice Creative understands the process, and has selected the right tools to assemble it.
About Rice Creative

Rice is a creative agency set up in Ho Chi Minh City by formerly disgruntled ex-agency creatives. The objectives for Rice are excellence of concept and excellence of design. We form strong & long lasting bonds with our clients. Honest creative is the most powerful. We take pride in glorifying the true things about our clients. Honesty strikes the hearts & minds of audiences. We strive to make our clients proud.

Here is an excerpt from The Dieline, another excellent resource for world class packaging and production design:

“When Wallpaper* Magazine discovered Marou Chocolate, our client, they felt that this singular dark chocolate, hand-crafted in Saigon using purely local ingredients was a perfect match for their third annual Handmade issue (an issue with a focus on unique products combining luxury, craft and inspiration). Marou offered to create a special edition Wallpaper* chocolate bar in time for exhibiting at the 2012 Salone de Mobile in Milan. The packaging we designed for this occasion would stay true to the inspiration behind the standard Marou chocolate bars and press further the attention given to lovingly hand printed details. We strayed some from the traditional motifs of the standard bars to embrace a more modernist approach while incorporating the well known Wallpaper* asterisk mark. It began by creating a new background pattern, which moved away from the traditional lattice and organic elements, replacing them by geometric elements forming an extension of the Wallpaper* asterisk…”

Read the rest here.