Vectorvault + Brita + WalMart = Awesomeness

by Adam Jarvis | Nov 23, 2011 | design project, eco-friendly, featured, Vector Art

SHARE THIS POST:

Charitable Water Bottles

Here is a perfect example of vector art in action. With a very tight timeline, and multiple versions to produce, I took on this assignment for Brita and WalMart.
Someone was nice enough to send me a couple of samples. I’ve got them up on the shelf as a reminder of the project. It was fun to work on with allot of room to play. I hope you like where they ended up.

All of the elements used to build these can from The Vectorvault Vector Library. Take a look for yourself here.

Miller Genuine Draft

Visual Library

Creative Director: Christopher Grimston

Associate Creative Director: Adam Jarvis

Photography: Paul Alexander

Agency: The Hive (Toronto)

Account Management:

Chris Johnston

Katie Shanks

Production:

Studio Manager: Anne Smythe

Senior Production Artist / Digital Renderer: Chris Baginski

A special thank you to Greg Plowe, for years of guiding the MGD Brand to international success.

And to the team at the Hive who were behind it.

Background

The Miller Visual Library is an organic template system used around the world.
Each year, we would take inventory of the feedback from around the world and use it to customize the next shoot and subsequently the next Visual Library.
Always with the same photographer: Paul Alexander.
The result is a brand that gets better as time goes on.

That brand consitency made it possible to do yearly ammendments and add a wealth of great photopgraphy.
MGD took ownership of a lifestyle. And backed it up with great events and advertising.

This project was allot of fun.

When I look at it, I remember the great times we had making it.

Photography by: Paul Alexander

Some of this footage and photography below was directed by:

Creative Director: Patrick Weir