Design collaboration between
Mateusz Witczak and Paul Sherstobitoff
Type is a challenging art to master.
This cooperative effort has us both inspired and bewildered.
How did they do that?
Miller Genuine Draft
Visual Library
Creative Director: Christopher Grimston
Associate Creative Director: Adam Jarvis
Photography: Paul Alexander
Agency: The Hive (Toronto)
Account Management:
Production:
Studio Manager: Anne Smythe
Senior Production Artist / Digital Renderer: Chris Baginski
A special thank you to Greg Plowe, for years of guiding the MGD Brand to international success.
And to the team at the Hive who were behind it.
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Background
The Miller Visual Library is an organic template system used around the world.
Each year, we would take inventory of the feedback from around the world and use it to customize the next shoot and subsequently the next Visual Library.
Always with the same photographer: Paul Alexander.
The result is a brand that gets better as time goes on.
Each year, we would take inventory of the feedback from around the world and use it to customize the next shoot and subsequently the next Visual Library.
Always with the same photographer: Paul Alexander.
The result is a brand that gets better as time goes on.
That brand consitency made it possible to do yearly ammendments and add a wealth of great photopgraphy.
MGD took ownership of a lifestyle. And backed it up with great events and advertising.
This project was allot of fun.
When I look at it, I remember the great times we had making it.
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Photography by: Paul Alexander
Some of this footage and photography below was directed by:
Creative Director: Patrick Weir
"It’s Miller Time" - Video Montage
Internal presentation video
Miller Genuine Draft
SAB Miller International
Milwaukee, Wisconsin, USA
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I wasn't going to say it - oh what the heck-
Credits
The Miller Visual Library (Miller Genuine Draft Inter.)
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