All aboard
Take a closer look at the detail and craftsmanship that went into this vector piece.
Learn more about Pablo Ladosa and his vector cityscapes.
“I loved art and tech since I was a kid, drawing, painting and sculpture, and since I started to playing on the computer with Illustrator and 3D software, at the age of 12. I loved to spend the evenings designing.
I worked in Madrid and London. Through my art and illustration practice I tried to developed my own visual expression mostly futuristic. But It’s combinig a definite sense of nostalgia with a modern-high tech setting.”
– Pablo Ladosa
Instagram
Miller Genuine Draft
Visual Library
Creative Director: Christopher Grimston
Associate Creative Director: Adam Jarvis
Photography: Paul Alexander
Agency: The Hive (Toronto)
Account Management:
Production:
Studio Manager: Anne Smythe
Senior Production Artist / Digital Renderer: Chris Baginski
A special thank you to Greg Plowe, for years of guiding the MGD Brand to international success.
And to the team at the Hive who were behind it.
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Background
The Miller Visual Library is an organic template system used around the world.
Each year, we would take inventory of the feedback from around the world and use it to customize the next shoot and subsequently the next Visual Library.
Always with the same photographer: Paul Alexander.
The result is a brand that gets better as time goes on.
Each year, we would take inventory of the feedback from around the world and use it to customize the next shoot and subsequently the next Visual Library.
Always with the same photographer: Paul Alexander.
The result is a brand that gets better as time goes on.
That brand consitency made it possible to do yearly ammendments and add a wealth of great photopgraphy.
MGD took ownership of a lifestyle. And backed it up with great events and advertising.
This project was allot of fun.
When I look at it, I remember the great times we had making it.
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Photography by: Paul Alexander
Some of this footage and photography below was directed by:
Creative Director: Patrick Weir
"It’s Miller Time" - Video Montage
Internal presentation video
Miller Genuine Draft
SAB Miller International
Milwaukee, Wisconsin, USA
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I wasn't going to say it - oh what the heck-
Credits
The Miller Visual Library (Miller Genuine Draft Inter.)
Looking for some neon ambiance today?
Take this 80’s-inspired soundtrack for a spin:
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