Custom workbook for those who design for retail
Designing displays is a specialized profession. Each of the pages in this compact book was designed thoughtfully with some of the finer details taken into consideration.
Charlotte's Express is one of America's leading produce cartage companies. The owner wanted to name the company after his daughter Charlotte whose initials are CK. I hid these letters in the logo and kept it simple.
This branding was presented and approved in the first round. The rest of the designs followed a day later making this project not only strategically sound but swift in execution.
Credits
Charlotte's Express - Branding
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