iLive Radio is a groundbreaking multi-channel internet radio station serving Toronto’s Lakeshore West community and beyond. Our mission is to revolutionize the way audiences listen to radio by bridging the digital generation gap and producing quality programs you won’t hear on mainstream radio.
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Happy Antibacterial Biodegradable Toothbrush
To launch the Happy brand, I was asked to come up with a logo and packaging for its premier charcoal infused toothbrush launch. Since then, the branding has been expanded to hand sanitizer and face masks.
What makes Happy Toothbrush a stand out? Three elements: Safe, Kind, Inclusive. Activated charcoal is a natural way to whiten teeth without the harsh abrasion of powders. It also helps prevent bad breath, cavities and gum disease. This super slim, super fine bristles work hard to get into the hard to reach areas for a great clean while remaining gentle. Made from plant-based waste from wheat production, the discards are then used towards our sleek and smooth handles. It's also biodegradable.
The client wanted a logo that was simple and memorable:
Credits
Happy Toothbrush Branding and Packaging
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