Classic typesetting merged with vector art
There is just something special about really great typography. Havi has done an excellent job kerning his way right into our hearts with this tremendous example.
Explore the portfolio of Havi Cruz.
Presentation box
Some presentations require another level of detail to sell an idea. For this one, a tremendous amount of visual research went into creating a container that emulated the Book of Cagliostro from the world of Dr. Strange.
The box opens like a book with embedded earth magnets to open and close with a smooth "click". Inside are 2 cavities. The left contains a 3D layered replica of the Eye of Agomotto and the right holds the 20 page presentation book.
The first round of this project was sent for final inspection. The consensus was that they wanted to improve it with gold foil. All of these books were sent back for careful dismantlement and a final round of assembly. The results speak for themselves.
Presentation Book
The pitch itself is layered with high end photoshop and exquisite typesetting intended to capture attention. The copywriting was also crafted to show an understanding of the Marvel Universe. My brother (who holds an honorary doctorate in the subject) assisted with the research.
Structural Design
This design was prototyped, tested and eventually assembled by Naush Ibrahim.
I was honoured to be asked to work on this project. As a Marvel fan, it was a great deal of fun to bring a project like this to life. Looking forward to the next one.
Credits
Presentation Spell Book Box
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