Toronto, Ontario –

Famous Players Theaters (RIP) developed a promotion that ran nationally across Canada called Famous Auditions. The brand encouraged movie goers to recite lines from their favorite movies. Winners would be flown to beautiful Hollywood California for an all expense paid trip. Entries were recorded in front of a large 6 foot backdrop made to look like a red carpet. This vector illustration had the right tone for the demographic (18 – 35 years old). In an environment like a multi-plex theatre, bright colors and fun graphics are essential.

This program was a real success. Unfortunately, Famous Players was bought out by Cineplex later that year (2002).The entire project from concept to execution to fulfillment was conducted by the one and only Hive Strategic Marketing Inc. in Toronto, Canada.•