Custom 3D Art – The Mississauga Food Bank

by | May 23, 2018 | Vector News

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My sister and I grew up in Mississauga. She manages the Food Bank there. This project was a great opportunity for us to work together.
Check out the video to get a closer look:

Read more about it here.
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Fresh food. Fresh Environment.

It was also really satisfying to see the effect that this piece of custom art had on the environment and the people who make this non-profit work.

“We had a very loose idea of what we wanted.
We never expected how great it would turn out.
We’re all very happy with it. Great teamwork!”

Candace Jarvis
Administration
and Human Resources Manager
The Mississauga Food Bank
Learn more about The Mississauga Food Bank.

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Miller Genuine Draft
Visual Library
 
Creative Director: Christopher Grimston
Associate Creative Director: Adam Jarvis
Photography: Paul Alexander
 
Agency: The Hive (Toronto)

Account Management:
 
Production:
Studio Manager: Anne Smythe
Senior Production Artist / Digital Renderer: Chris Baginski
 
 
A special thank you to Greg Plowe, for years of guiding the MGD Brand to international success.
And to the team at the Hive who were behind it.
 
::
 
Background
 
The Miller Visual Library is an organic template system used around the world.
Each year, we would take inventory of the feedback from around the world and use it to customize the next shoot and subsequently the next Visual Library.
Always with the same photographer: Paul Alexander.
The result is a brand that gets better as time goes on.

That brand consitency made it possible to do yearly ammendments and add a wealth of great photopgraphy.
MGD took ownership of a lifestyle. And backed it up with great events and advertising.
 
This project was allot of fun.
When I look at it, I remember the great times we had making it.
 
::
 
Photography by: Paul Alexander
Some of this footage and photography below was directed by:
Creative Director: Patrick Weir
 
"It’s Miller Time" - Video Montage
Internal presentation video
 
Miller Genuine Draft
SAB Miller International
Milwaukee, Wisconsin, USA
 
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I wasn't going to say it - oh what the heck-
 
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Miller Genuine Draft
Visual Library Volumes
 
 
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