Toronto, Ontario –

Here is an illustration done for a patio sandwich board for Molson Canadian. It was created at the legendary Encore Encore Strategic Marketing (RIP).

Patio season is a very special time for Canadians, and this piece of creative needed to be eye catching and fun. It makes me want to sit down on a hot cartoon day with an ice cold cartoon beer. Mission accomplished Molson.

(I wonder how a colorful illustration that would naturally appeal to children could possibly make it through a brewery legal department. I guess we’ll never know)