Issey Miyake is a designer who is known for pushing the limits. His accomplishments as a fashion designer and visual artist are well documented.
This is his take on the Evian water bottle. It’s bright and cheerful and marketable. And judging by the website, the brand has put a significant investment behind promoting it.
Personally, I like it. It’s worthy of sticking a flower into it.

After previously having worked with Jean-Paul Gaultier, Paul Smith and other high fashion designers, French water brand Evian has now gotten together with Japanese designer Issey Miyake. Check out the video clips and images, showcasing the design and design process of the bottle.

via: highsnobiety