Some brands will go to great lengths to get you to remember them. But BMW has taken it a step further by implementing a flash technique called afterimage that creates a lasting impression – even after the harmless effect has worn off. Watch this video and see:
So, what do you think? Has BMW gone too far or is this a new frontier for marketers?
Very innovative. As long as it’s not harmful to the yes, I say go for it. But I hope that someone double checks the flash on that one. The last thing you want is a logo burned into your eyeballs for the rest of your life. Very creative.